MarketPulse

Live 402 challenge

Captured by the enrichment pass, not read just now. Prices can change — always read the 402 the endpoint answers with.

{
  "error": "X-PAYMENT header is required",
  "accepts": [
    {
      "asset": "0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913",
      "extra": {
        "name": "USD Coin",
        "version": "2"
      },
      "payTo": "0x50ab2018c06c6E4eAA9BA52057Eb55eD284912fc",
      "scheme": "exact",
      "network": "base",
      "mimeType": "application/json",
      "resource": "https://marketpulse.theaslangroupllc.com/api/market/channel-mix",
      "description": "Where should this marketing budget actually go? Channel mix recommendation with specific budget percentages per channel, ROI rationale, a test-budget allocation and a first-30-days action plan for a given business type, budget and stage. For media-planning, paid-media and growth agents.",
      "maxAmountRequired": "100000",
      "maxTimeoutSeconds": 300
    }
  ],
  "x402Version": 1
}

Accepts

The payment requirements as published to the catalog. Read the live 402 before paying — a price here is a claim, not a quote.

[
  {
    "asset": "0x833589fCD6eDb6E08f4c7C32D4f71b54bdA02913",
    "extra": {
      "name": "USD Coin",
      "version": "2"
    },
    "payTo": "0x50ab2018c06c6E4eAA9BA52057Eb55eD284912fc",
    "amount": "100000",
    "scheme": "exact",
    "network": "eip155:8453",
    "maxTimeoutSeconds": 300
  },
  {
    "asset": "EPjFWdd5AufqSSqeM2qN1xzybapC8G4wEGGkZwyTDt1v",
    "extra": {
      "feePayer": "Hc3sdEAsCGQcpgfivywog9uwtk8gUBUZgsxdME1EJy88"
    },
    "payTo": "985iFjbnGQ3dJcwXnfRCMSrH4Jnc3kW1N6msR64B5KX1",
    "amount": "100000",
    "scheme": "exact",
    "network": "solana:5eykt4UsFv8P8NJdTREpY1vzqKqZKvdp",
    "maxTimeoutSeconds": 300
  }
]

Extensions

{
  "bazaar": {
    "info": {
      "input": {
        "type": "http",
        "method": "GET",
        "queryParams": {
          "lang": {
            "type": "string",
            "example": "de",
            "required": false,
            "description": "Language to respond in — defaults to English"
          },
          "goals": {
            "type": "string",
            "example": "more qualified leads",
            "required": false,
            "description": "Primary marketing goal to optimize the mix around"
          },
          "stage": {
            "type": "string",
            "example": "growth",
            "required": false,
            "description": "Business stage — startup, growth, or scale"
          },
          "budget": {
            "type": "string",
            "example": "$5,000/month",
            "required": false,
            "description": "Monthly marketing budget, with currency and period"
          },
          "business_type": {
            "type": "string",
            "example": "local plumbing company",
            "required": true,
            "description": "The business or offer to plan a channel mix for"
          }
        }
      },
      "output": {
        "type": "json",
        "example": {
          "avoid": [
            "Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"
          ],
          "disclaimer": "Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.",
          "test_budget": {
            "why": "Low-risk way to build the review base that improves Local Services Ads ranking",
            "amount_pct": 10,
            "where_to_test": "Meta retargeting for review requests"
          },
          "clv_modeling": {
            "note": "Surface when user asks about customer value or whether marketing spend is sustainable",
            "cac_ltv_ratio": "Healthy: LTV:CAC > 3:1; concerning: < 2:1"
          },
          "amazon_search": "Traction by Gabriel Weinberg and Justin Mares",
          "channel_notes": {
            "email": "Useful for maintenance-plan reminders and repeat business",
            "paid_search": "Google Local Services Ads and Search convert emergency-intent traffic well",
            "paid_social": "Meta works for review-based retargeting but rarely for emergency-intent leads",
            "organic_search": "Local SEO compounds but typically takes 3-6 months to show results",
            "content_organic": "Low priority at this budget level"
          },
          "first_30_days": [
            "Set up Google Business Profile and Local Services Ads",
            "Install call tracking on every channel"
          ],
          "pr_earned_media": {
            "note": "Surface for companies with newsworthy stories, launches, or expertise",
            "haro_connectively": "Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"
          },
          "recommended_mix": [
            {
              "channel": "Google Local Services Ads",
              "rationale": "Highest-intent local searches convert directly to booked jobs",
              "budget_pct": 35,
              "expected_outcome": "Steady inbound calls within days of launch",
              "timeline_to_results": "1-2 weeks"
            }
          ],
          "attribution_note": "Call tracking is essential — most conversions happen by phone, not form fill",
          "situation_summary": "A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays",
          "email_marketing_benchmarks": {
            "note": "Surface when user asks about email performance or campaign effectiveness",
            "open_rates_by_industry": "Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"
          }
        }
      }
    },
    "schema": {
      "type": "object",
      "$schema": "https://json-schema.org/draft/2020-12/schema"
    }
  },
  "builder-code": {
    "info": {
      "a": "bc_gxy6qn5p"
    },
    "schema": {
      "type": "object",
      "$schema": "https://json-schema.org/draft/2020-12/schema",
      "properties": {
        "a": {
          "type": "string",
          "pattern": "^[a-z0-9_]{1,32}$",
          "description": "App builder code"
        },
        "s": {
          "type": "array",
          "items": {
            "type": "string",
            "pattern": "^[a-z0-9_]{1,32}$"
          },
          "description": "Service builder codes"
        },
        "w": {
          "type": "string",
          "pattern": "^[a-z0-9_]{1,32}$",
          "description": "Wallet builder code"
        }
      },
      "additionalProperties": false
    }
  }
}

Provenance

Seen in the source catalog

2026-07-03 20:29Z

Last indexed by Roundhouse

2026-08-02 20:00Z

Last enriched (probe, favicon, geo)

2026-09-25 18:45Z

x402 version

2

Max timeout

300s

Liveness probe

HTTP 402